Is your college website just a "Digital Brochure"? Many institutions in Kerala treat their website as a place to dump photos of Annual Days and PDF circulars. They forget its primary purpose: To generate admissions.
In 2026, your website is your 24/7 Admissions Officer. If a student lands on your site at 10 PM and cannot find the course fees or the application link within 5 seconds, they will leave. And they will go straight to a competitor who makes it easier.
Here are the 4 biggest mistakes we see on educational websites in Kerala and how to fix them to double your enquiry rate.
1. The "PDF Syndrome"
We see this constantly: To apply for a course, the student has to download a PDF form, print it, fill it, scan it, and email it back. Stop doing this.
Today's students (Gen Z) do everything on smartphones. They do not have printers. Replace your PDFs with simple, mobile-friendly Digital Enquiry Forms. The easier you make it to apply, the more applications you will get.
2. It’s Not Mobile-Optimized
Check your analytics. You will likely see that 70-80% of your traffic comes from mobile devices. Yet, many college websites are designed for desktop screens.
If a student has to "pinch and zoom" to read your course details, you have failed the user experience (UX) test. Your site must be responsive, with large buttons and readable text on small screens.
"A pretty website is useless if it's slow. Google admits that 53% of mobile users leave a site that takes longer than 3 seconds to load."
3. The Hidden "Apply Now" Button
Don't make students hunt for the application link. Your "Apply Now" or "Enquire" button should be the most visible element on the page.
We recommend using a "Sticky Header" or a "Floating Action Button" so that no matter how far down a student scrolls, the option to apply is always one click away.
4. Lack of Live Chat / WhatsApp Integration
Students have questions now. "What is the hostel fee?" "Is the entrance exam mandatory?"
If they have to email you and wait 24 hours for a reply, their interest will cool down. Integrating a simple WhatsApp Chat Button on your site connects them directly to your admission team, drastically increasing conversion rates.
Conclusion
Your website should be a lead-generating engine, not an archive of past events. By fixing these UX issues—speed, mobile friendliness, and clear calls-to-action—you can turn casual visitors into enrolled students.