Most educational institutions in Kerala use social media like a digital notice board. Scroll through the Facebook page of a typical college, and you will see the same things: festival greetings, exam schedules, and photos of the Principal lighting a lamp.
While these are necessary, they do not drive admissions. In 2026, students (Gen Z and Gen Alpha) and young parents live on Instagram Reels and YouTube Shorts. To capture their attention, schools and colleges need to stop posting "notices" and start telling stories.
Here are 5 proven social media content ideas that will boost engagement and help fill seats for the next academic year.
1. The "Day in the Life" Reel
Prospective students want to know what it feels like to study at your campus. Is the canteen food good? Are the labs modern? Is the campus vibe friendly?
Hand over the camera to a student ambassador. Let them film a 60-second Reel showing their arrival, classes, lunch break with friends, and library time. This authentic, unpolished content builds more trust than a glossy brochure ever could.
2. "Meet the Faculty" Series
For parents, the biggest concern is: "Who will be teaching my child?"
Create short video profiles of your best teachers. Ask them simple questions like, "Why do you love teaching Physics?" or "What is your advice for students struggling with Math?" This humanizes your staff and positions them as approachable mentors rather than strict authority figures.
"Your campus infrastructure might attract attention, but your faculty's expertise is what closes the admission."
3. Alumni Success Spotlights
Don't just post a photo of a student who got placed in a top company. Interview them. Ask them specifically:
- "How did the college help you crack the interview?"
- "What was your favorite memory on campus?"
When a prospective student sees a senior working at Google or working as a successful doctor, they instantly visualize their own future at your institution.
4. Beyond Academics: Arts & Sports
In Kerala, extracurriculars are a huge deciding factor. Use drone shots to cover your Sports Day. Create high-energy montages of your Arts Fest or Tech Fest. Show the world that your campus is alive and vibrant, not just a place for exams.
5. "Myth-Busting" Videos
Every course has misconceptions. For example, "Is B.Com dead?" or "Is Robotics too hard?" Have your HODs record short videos busting these myths. This positions your institution as a thought leader and helps students make informed career choices.
Conclusion
Social media for education is not about "selling" courses; it is about building a community. By consistently sharing the daily life, victories, and people of your campus, you ensure that when admission season arrives, your institution is the first choice.