You are running Google Ads. People are clicking. Your ad spend is going up. But your phone is silent.
This is one of the most common complaints we hear from business owners in Kerala: “Google Ads clicks are coming, but no calls or WhatsApp enquiries.”
Google Ads is not broken. Your setup is.
Here are the 7 real reasons why Google Ads gets clicks but no calls — and how to fix each one.
1. You Are Targeting the Wrong Keywords
Many campaigns attract people who are researching, not buying.
Low-intent keywords:
- ❌ “best digital marketing tips”
- ❌ “treatment options for back pain”
- ❌ “how google ads works”
High-intent keywords:
- ✔ “digital marketing agency kochi”
- ✔ “orthopaedic clinic near me”
- ✔ “physiotherapy clinic phone number”
Wrong keywords = wrong people = no calls.
2. You’re Sending Traffic to the Homepage
Your homepage is not a landing page.
Visitors don’t know what to do next when they land on a generic page with sliders, menus, and distractions.
High-converting landing pages must have:
- One service focus
- Clear call & WhatsApp buttons
- Trust signals (reviews, experience, location)
“Clicks without conversions usually mean a landing page problem, not an ad problem.”
3. Mobile Users Can’t Call You Easily
More than 85% of Google Ads clicks in Kerala come from mobile phones.
If your phone number is not clickable, users simply leave.
Fix this immediately:
- Enable click-to-call buttons
- Use Google Call Extensions
- Keep phone number visible above the fold
4. No Call Tracking = Blind Spending
Many businesses think ads are failing when calls are actually happening — but not tracked.
Without call tracking:
- You don’t know which keyword brings calls
- You can’t optimise properly
- You waste money on non-performing ads
5. Weak Ad Copy Creates Trust Issues
Generic ads don’t make people confident enough to call.
High-converting ads include:
- Location (Kochi / Kerala)
- Years of experience
- Clear benefit or outcome
6. Ads Run When You Can’t Answer Calls
If ads run late night or during holidays, calls are missed.
Missed calls = lost leads forever.
7. One Strategy Doesn’t Work for Every Industry
Healthcare, education, real estate, and service businesses all need different Google Ads structures.
Generic campaign setups fail silently.
Conclusion
Google Ads works — but only when built for conversions, not clicks. Fixing keywords, landing pages, mobile UX, and tracking can turn wasted ad spend into real calls.